Bethany Smith is a strategy and design consultant who specializes in rapid development to manage innovation, costs and risk for web-based applications. She helps companies by designing early concepts and prototypes called Protovisions^®. Protovisions are prototypes of a company’s vision used for simulation and innovation. Protovisions are part of the Concept and Strategy Phase in software development and focus on the user experience.

She has worked on applications from a number of industries, including finance, healthcare, consumer sales and marketing, and television. Protovisions have been used with clients Blue Shield, Charles Schwab, eBay and multiple start-up companies.

Prior to founding BAS Design, Bethany served as a Creative Director at vivid studios. At vivid, she managed the overall direction and scope of large projects and led complex initiatives involving strategy, operations, design and technology research for clients.

Bethany’s early career was spent at Carnegie Mellon's Robotics Institute as an in-house UI/IA designer on teams for military/DOD projects.

Bethany received a BFA from Carnegie Mellon University School of Design.